Where to publish your content as a sports founder

Are you a sports founder ready to publish more content in 2025?

Congrats, because it’s the best growth strategy out there.

There’s a key question to answer if you’re beginning or have only dabbled in content creation.

Let’s dive into it here.

Where should I be posting content?

Yes, I’m a fan of publishing content across multiple channels.

But…

If you are just starting on your content journey, you cannot be everywhere at once.

When you try to start everywhere, you will end up going nowhere.

I speak from experience.

I know it’s tempting to think about dominating LinkedIn, having 100K followers on X, being a TikTok genius, an IG influencer, and having a monetized YouTube channel that makes you the sports equivalent of Mr. Beast.

It’s just not realistic on day one.

So, what should you do instead?

Start with one platform.

The best creators and founders in the world agree with this idea.

Build your presence on one platform before expanding to others.

Alex Hormozi - who started his media empire by first launching a multi-million dollar gym launch business - puts it best.

“One product, to one avatar, on one channel.”

What’s your offer?

Who are you offering it to?

Which channel are you using to present your offer?

You already know your offer and your ideal buyer.

Which channel to use?

Let’s go back to the social channels I mentioned earlier.

Two of them are video platforms: TikTok and YouTube.

IG is a bit different, but you can think of it as a video platform, too.

The others, LinkedIn and X, are also multimedia platforms but are best - especially for beginners - for text-based content.

Get to the point, Chris!

When starting anything, it’s best to start simple.

So start by posting to a platform that’s best for text.

That narrows our list to LinkedIn and X.

Pick one of them based on the below.

LinkedIn: Best for B2B offers. Look around on this platform; business leaders everywhere!

X: Best for B2C offers. Look around on this platform; lots of consumers, athletes, and coaches.

That’s it?

Yes. Again, keep it simple!

In the next edition, we’ll address another key content question: what to post.

Any questions?

Just reply to this email and I’ll respond with some advice!

Want to talk about your sports brand’s content and marketing strategy?

I’ll be glad to help!

Book a meeting with me.